Description
A superbly crafted makeup for an illuminated, translucent finish. A light application results in a gentle soft dewy glow on all skin types.
Producing a different overall look and finish than our Classic and Ultimate Foundations, this clever product is designed to enhance skin tone by subtly flattering individual colouring.
Natural, healing and gentle, it wont ever block pores. Its safe for the youngest skin and perfect for troubled teen skin and a great way to start a teens makeup life. Leaving a soft translucent finish, our Minimalist foundation is totally pure, additive and preservative free and non comedogenic.
Available in 5 superb shades and finishes to compliment all skin tones.
Palest and Fair have a soft matte finish. Suitable for light and medium skin tones.
Neutral has a flattering pearlised finish and is suitable for all skin tones, adding a soft highlighting glow.
Bright is suitable for light to medium skin tones and gives a lively brightening effect. Also makes a pretty highlighting mineral for deeper skin tones.
Warm a general golden glow – refreshing fair to medium completions with a touch of summer.
Rich is perfect for medium to deeper skin tones, giving a soft matte finish with subtle colour.
Vegan, Organic, Cruelty Free, 15gVol
Ingredients: WHITE MICA (77019) CLEAR MICA (77019) SILK MICA (77019) IRON OXIDES (77499,77491,77492)
Noreen –
I brought Bright – my face is pale but shallow and its really pretty as a quick makeup fix. Thank you
Johanna Onslow (verified owner) –
I adore the EMM range, but if I had to chose a favourite, the minimalist foundation has to be the one… especially in the clever new compact.
It’s effortless to apply, gives a very natural glow, and my skin is definitely thanking me for it’s mineral nourishment!
As an added bonus it is so versatile – for occasions where I might want a more “done up” look (cue the EMM classic foundation), the neutral and bright shades work brilliantly as an illuminator/highlighter too.
Jeanette –
Thank you for your lovely review – and great tips on the versatility!
Jane Farmery (verified owner) –
I am so impressed with the wonderful personal service the people in this company give to their customers. I much prefer to put my hard earned money into the pocket of a company like this.
This foundation is very light but settles onto one’s skin nicely and just gives a fresher look without being too ‘made up’ it also seems to improve one’s skin in general. I am looking forward to trying the eye colours and also working on finding the right classic foundation when wanting a little more cover.
Excellent company. Don’t be afraid to ask for advice or help on choosing products. Also- buying a few samples is a good way to go before committing to a foundation colour.
Jeanette –
Thank you Jane for your lovely review x