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The Ultimate Guide to Mineral Makeup: Benefits and How to Choose

In this comprehensive guide, we’ll delve into the world of mineral cosmetics, uncovering their myriad benefits and providing you with expert tips on how to choose the perfect products for your needs.

Whether you’re a seasoned mineral makeup enthusiast or a newcomer to the beauty scene, this guide has everything you need to know to achieve flawless, radiant skin the natural way.

What is Mineral Makeup?

Let’s start with the basics: what exactly is mineral makeup? Unlike traditional cosmetics, which often contain a cocktail of synthetic ingredients, mineral makeup is formulated using naturally occurring minerals such as zinc oxide, titanium dioxide, and iron oxides. These minerals are finely milled into a powder form, creating lightweight, breathable formulations that provide buildable coverage without clogging pores or irritating sensitive skin.

The Benefits of Mineral Makeup

So, what sets mineral makeup apart? Here are just a few of the many benefits:

  1. Gentle on the Skin: Mineral makeup is free from harsh chemicals, fragrances, and preservatives, making it ideal for those with sensitive or acne-prone skin.
  2. Natural Sun Protection: Many mineral makeup products contain ingredients like zinc oxide and titanium dioxide, which offer broad-spectrum protection against harmful UV rays.
  3. Buildable Coverage: Whether you prefer a sheer, natural look or full coverage glam, mineral makeup allows you to customize your coverage level to suit your preferences.
  4. Long-lasting Wear: Mineral makeup formulations adhere to the skin more effectively than traditional cosmetics, ensuring your makeup stays put throughout the day.
  5. Breathable Formulas: Say goodbye to the heavy, cakey feeling of traditional foundations! Mineral makeup allows your skin to breathe, preventing clogged pores and breakouts.

How to Choose the Right Mineral Makeup

Now that you’re familiar with the benefits of mineral makeup, let’s talk about how to choose the right products for your needs. Here are a few key factors to consider:

  1. Skin Type: Take your skin type into account when selecting mineral makeup products. If you have oily skin, you’ll love the absorbency of loose minerals. For dry skin, look for hydrating serums to use beforehand.
  2. Coverage Level: Determine the level of coverage you desire and choose products accordingly. Mineral foundations range from sheer to full coverage, so there’s something for everyone!
  3. Shade Match: Finding the perfect shade match is essential for achieving a seamless, natural-looking finish. Many mineral makeup brands offer a wide range of shades to suit every skin tone.
  4. Ingredients: Always check the ingredients list to ensure the product is free from potentially harmful chemicals and irritants. Look for natural, skin-loving ingredients like botanical extracts and vitamins.
  5. Brand Reputation: Research the brand’s reputation and customer reviews before making a purchase. Choose reputable brands with outstanding integrity and a commitment to quality and transparency.

Mineral makeup offers a myriad of benefits for those looking to achieve flawless, radiant skin without compromising on ingredients or performance. By choosing high-quality mineral makeup products tailored to your specific needs, you can enjoy a natural, luminous complexion that enhances your unique beauty. So, why wait? Dive into the world of mineral makeup today and discover the transformative power of nature’s beauty secrets!

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Embrace Skin-Focused Beauty:Discover How Mineral Makeup Nurtures Sensitive Skin

Today, we’re diving into a topic that’s close to our hearts: skincare-focused beauty, and how mineral makeup can work wonders for sensitive skin. At EMM , we believe that beauty should never compromise on skin health. That’s why we’re passionate about sharing the benefits of mineral makeup for those with delicate skin concerns.

Sensitive skin can be a challenge to manage, especially when it comes to makeup. Traditional cosmetics often contain harsh chemicals, fragrances, and preservatives that can trigger irritation and flare-ups. But fear not we offer a gentle, skin-loving alternative that not only enhances your natural beauty but also cares for your skin.

So, what sets our mineral makeup apart? Let’s break it down:

  1. Pure Ingredients: Unlike conventional makeup, and some mineral formulas, ours are crafted only from naturally derived minerals, such as zinc oxide, titanium dioxide, and iron oxides. These ingredients are gentle on the skin and less likely to cause irritation or allergic reactions.
  2. Breathable Formulas: Mineral makeup is renowned for its lightweight and breathable texture. Instead of clogging pores and suffocating the skin, our loose minerals allow your skin to breathe freely, reducing the risk of breakouts and congestion.
  3. The loose mineral ingredients that we choose for our formulas help to soothe inflammation and redness. These properties make mineral makeup an excellent choice for those with conditions like rosacea or eczema.
  4. Sun Protection: our Mineral makeup often contains the natural sun-blocking agent Titanium Dioxide, providing an added layer of sun protection. By shielding your skin from harmful UV rays, mineral makeup helps to prevent sun damage and premature aging.
  5. Long-Lasting Coverage: Don’t let the lightweight texture fool you! Due to the quality of our minerals, our makeup offers impressive coverage that lasts throughout the day. Whether you’re dealing with redness, blemishes, or uneven skin tone, loose minerals can provide buildable coverage without feeling heavy or cakey.

At English Mineral Makeup, we’re proud to offer a range of mineral makeup products that cater to sensitive skin types. From silky-smooth foundations ( ) to vibrant mineral eyeshadows ( ), each of our products is thoughtfully formulated to nurture and enhance your skin’s natural beauty.

Ready to make the switch to skin-focused beauty? Here are a few tips for incorporating mineral makeup into your routine:

  • Start with a clean canvas: Before applying mineral makeup, ensure your skin is cleansed and moisturised to create a smooth base.
  • Choose the right tools: Opt for soft, synthetic brushes ( )or makeup sponges to apply mineral powders evenly and seamlessly.
  • Build layers gradually: Mineral makeup is buildable, so start with a light layer and add more product as needed to achieve your desired coverage.
  • Embrace the natural glow: Mineral makeup enhances your skin’s natural radiance, so embrace your unique beauty and let your skin shine!

In conclusion, mineral makeup offers a gentle yet effective solution for those with sensitive skin concerns. Not all mineral makeup is created equal but by choosing products like ours that prioritise skin health and natural ingredients, you can enjoy a flawless complexion without compromising on comfort or safety.

Here’s to embracing natural skin-focused beauty and celebrating the radiant, healthy skin you’re in!

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Long-lasting Beauty: Mineral Makeup for Special Occasions

Special occasions hold a unique place in our lives. Whether it’s your wedding day, a milestone birthday celebration, or a date with your friends, these moments are the ones we cherish and remember for years to come.

Naturally, looking and feeling your best is a top priority during such events, and that’s where mineral makeup comes into play. In this blog post, we’ll delve into the world of mineral makeup and discover why it’s the perfect choice for achieving long-lasting beauty on those special occasions.

Unlike traditional makeup, which often contains a mix of chemicals, fragrances, and preservatives, mineral makeup is made primarily from natural minerals such as zinc oxide and iron oxides. These minerals come in a huge variety of colours and are ground into fine powders to create makeup products like foundation, blush, eyeshadow, and more.

One of the key advantages of our mineral makeup is its simplicity. It’s free from common irritants and allergens found in many traditional cosmetics, making it an excellent choice for those with sensitive skin or skin conditions like acne or rosacea. When applied, our mineral makeup provides excellent coverage while feeling light and breathable on the skin.

Why Choose Mineral Makeup for Special Occasions?

Special occasions often involve long hours, various emotions, and often, unpredictable weather! This is precisely where the durability of mineral makeup shines. Here’s why it’s an ideal choice for those memorable moments:

  1. Long-lasting: Mineral makeup is renowned for its longevity. It adheres well to the skin and can withstand the challenges of a long day or night. You won’t have to worry about constant touch-ups when you should be enjoying the event.
  2. Skin-friendly: For individuals with sensitive skin, allergies, or skin conditions, mineral makeup is a gentle alternative. It’s non-comedogenic (won’t clog pores) and hypoallergenic, reducing the risk of skin irritation or breakouts.
  3. Versatile: Mineral makeup is suitable for a wide range of skin types, from dry to oily. Its buildable coverage allows you to achieve your desired look, whether it’s a natural glow or a more dramatic effect.

Achieving the Perfect Look

When it comes to mineral makeup application for special occasions, here’s a basic guide to help you get started:

  1. Foundation: Apply mineral foundation evenly using a brush starting from the centre of your face and blending outward. We have 3 gorgeous Foundations to choose from.
  2. Eyes: Use mineral eye pigments for a vibrant and long-lasting eye look. Don’t forget to apply a primer to prevent creasing.
  3. Blush and bronzer: Choose mineral blush and bronzer for a natural flush and sun-kissed glow.
  4. Lips: Finish your look with a lip moisturiser for a pop of colour. Our product Lip is free from harsh chemicals, petroleum jelly and beeswax and provides unrivalled moisture for your lips.
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The Magic Behind Golden Hour

In the cosmetic world, trends come and go, but there’s one that has captured the hearts of makeup professionals everywhere: Golden Hour Makeup.

Inspired by the breathtaking moments just before sunset, this trend is all about embracing warm, sunlit hues that accentuate your natural beauty and create a mesmerising glow. We all want that glow!

In this blog post, we’ll dive into the captivating world of Golden Hour Makeup, exploring its origins, key elements, and how you can effortlessly incorporate this trend into your beauty routine.

The Magic Behind Golden Hour

The Golden Hour, that magical time shortly before sunset when the sunlight is soft and warm, has long been cherished by photographers. This enchanting phenomenon has now made its way into the realm of makeup, with artists drawing inspiration from the rich hues and soft lighting to create a makeup trend that’s both timeless and captivating.

Key Elements of Golden Hour Makeup:

  1. Warm and Earthy Tones: Central to the Golden Hour Makeup trend are warm and earthy shades that mimic the colours of a setting sun. Think soft golds, bronzes, warm oranges, and peachy pinks that bring a sun-kissed radiance to your complexion.
  2. Luminous Skin: Achieving a lit-from-within glow is a cornerstone of Golden Hour Makeup. Dewy, luminous skin that looks naturally radiant and hydrated is a must.
  3. Soft and Smudged Eyeshadow: The eyes play a significant role in Golden Hour Makeup. Soft, smudged eyeshadows in warm tones create a dreamy and effortless look. Opt for matte or shimmering shades to enhance the depth and warmth of your eyes.
  4. Glossy Lips: Embrace the trend by opting for glossy lips in peachy, nude, or soft coral shades. Glossy lips add a touch of freshness and youthfulness to your overall look.
  5. Subtle Contouring: Golden Hour Makeup focuses on enhancing your natural features rather than heavy sculpting. Subtle contouring and bronzing can help define your bone structure while maintaining a soft, natural appearance.

Incorporating Golden Hour Makeup into Your Routine:‌

  1. Prep the Canvas: Start with well moisturised skin to achieve the dewy base that’s central to this trend. Our Perfect Prep Skin Radiance Base Serum was created just for this.
  2. Warm-toned Eyeshadows: Sweep warm, earthy eyeshadows across your eyelids to create a soft look. Our Eye Pigments in “Soft Golden Sand” and “Soft Mushroom” would be perfect for this.
  3. Glossy Lips: Choose a glossy lip product in shades that complement your overall look. Our Lip Massive Moisture Drench is amazing for hydrating lips and giving them a little extra glow.
  4. Subtle Highlighting: Apply highlighter to the high points of your face, focusing on the cheekbones, bridge of the nose, and cupid’s bow. Our Golden Bronze Bronzer is beautiful – a real illuminator and perfect for this look . Golden bronze is also safe and amazing on the lip blended with lip in barely peony. Gorgeous and safe to use on the eyes too!

Golden Hour Makeup is more than just a trend; it’s an ode to the natural beauty that surrounds us. With its warm hues, radiant skin, and soft glow, this trend celebrates the essence of beauty in its purest form. So, whether you’re preparing for a casual day out or a special evening event, embrace the Golden Hour Makeup trend and bask in the glow that captures the magic of every sunset.

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How to Care for and Maintain Healthy Eyelashes

Gorgeous, fluttering eyelashes can enhance your eyes and add a touch of allure to your overall appearance. But just like any other part of our body, our lashes need proper care and attention to stay healthy and luscious. In this blog post, we’ll explore simple yet effective tips to help you look after your eyelashes and keep them in optimal condition.

💕Gentle Makeup Removal:  When removing eye makeup, be gentle and avoid rubbing or pulling at your lashes. Use a gentle, oil-free eye makeup remover or micellar water and a soft cotton pad. Gently swipe along the lashes, starting from the roots and moving towards the tips. This will help prevent lash breakage and maintain their natural strength.

💕Be Mindful of Mascara Application: While mascara can make your lashes appear fuller and longer, it’s important to apply it with care. Avoid pumping the mascara wand in and out of the tube, as this can introduce air and dry out the product. Instead, swirl the wand inside the tube to pick up the desired amount. Apply mascara from the roots to the tips, wiggling the wand back and forth for even distribution. Removing mascara at the end of the day is equally important to prevent clumping and potential damage to your lashes.

💕Embrace Natural Alternatives: Consider using natural or organic mascaras that are free from harsh chemicals, such as parabens and synthetic fragrances – like our Vegan Lashes .  It was created to care for the most sensitive eyes and infused with the highest quality natural ingredients, our amazing Vegan Lashes Natural Mascara gently adds volume and depth to your lashes.

💕Give Your Lashes a Break: Just like any part of your body, your lashes need occasional breaks from makeup. Going makeup-free for a day or two each week allows your lashes to breathe and recover from any potential product build-up or irritation. Embrace your natural beauty and let your lashes have some downtime.

💕Maintain a Healthy Lifestyle: A balanced diet and proper hydration are essential for healthy hair growth, including your lashes. Ensure you consume a nutritious diet rich in vitamins, minerals, and proteins. Stay hydrated by drinking an adequate amount of water daily. These simple lifestyle habits can contribute to the overall health and vitality of your lashes.

Caring for your eyelashes doesn’t have to be complicated. By incorporating these easy-to-follow tips into your beauty routine, you can promote the health and longevity of your lashes.

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Just over here obsessing about our Perfect Prep Skin Radiance Base Serum…


Suitable for all skin types, one of it’s hero ingredients is Frankincense (not just for Christmas!).  When it comes to natural skincare ingredients, few can rival the time-honoured beauty benefits of Frankincense. Derived from the resin of the Boswellia tree, Frankincense has been treasured for centuries for its remarkable healing and rejuvenating properties. Let’s delve into the wonders of this ancient ingredient and discover why it’s a must-have for achieving healthy and radiant skin.

❤️ Frankincense possesses soothing properties that can benefit various skin conditions. It has been traditionally used to calm inflammation, redness, and irritation. If you struggle with sensitive or acne-prone skin, incorporating Frankincense into your skincare routine may help to calm and balance your complexion.

❤️ Frankincense possesses powerful anti-aging properties that can help turn back the clock on your skin. It stimulates the production of collagen, a protein responsible for maintaining the skin’s elasticity and firmness.

❤️ Frankincense possesses natural antiseptic properties that can be beneficial for maintaining clear and blemish-free skin. It helps to combat bacteria, reducing the likelihood of breakouts and promoting a healthier complexion.

❤️ One of the remarkable qualities of Frankincense is its ability to promote skin cell regeneration. It supports the natural shedding of dead skin cells, allowing fresh and healthy cells to come to the surface. This renewal process helps to improve the texture and tone of your skin, leaving it smooth, supple, and revitalised.

Unlock the timeless beauty secrets of Frankincense, and let your skin shine with a newfound radiance and vitality!  You can purchase our Perfect prep Serum here.

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Summer Holiday Skincare Tips


Hydration is Key.  During the summer, it’s important to stay hydrated both internally and externally. Drink plenty of water to keep your skin hydrated from within. Additionally, use a lightweight and oil-free moisturiser to maintain moisture levels on the surface of your skin.   Our Perfect Prep Serum will leave your skin soft and moisturised…without blocking pores.

Sunscreen Protection.  Sunscreen is a must-have during the summer months. Choose a broad-spectrum sunscreen with SPF 30 or higher to protect your skin from harmful UV rays. Look for mineral-based sunscreens with ingredients like zinc oxide or titanium dioxide, which are gentle on the skin and provide effective sun protection.

Lightweight Coverage.  Swap heavy foundations for lightweight mineral makeup during summer. Mineral makeup is known for its breathable and natural finish. It provides coverage while allowing your skin to breathe, reducing the risk of clogged pores and breakouts in hot weather.  You can check out our collection of mineral makeup here.

Exfoliation.  Regular exfoliation helps to remove dead skin cells and reveal a fresh, radiant complexion. Opt for a gentle exfoliator                  that suits your skin type and use it once or twice a week to avoid over-exfoliation, which can lead to irritation.

Cleansing Routine.  With increased sweat and exposure to environmental factors during summer, maintaining a proper cleansing                    routine is crucial. Use a gentle cleanser to remove dirt, oil, and sweat from your skin without stripping away its natural moisture.                      Did you know the loose minerals are naturally healing and allow pores to breath…even during hot weather and exercise!

Cooling Facial Mists.  Keep a refreshing facial mist handy during your summer travels. Look for mists with natural ingredients like                    cucumber or rosewater, which can instantly hydrate and soothe your skin while providing a refreshing sensation.

Eye Care.  The delicate skin around the eyes needs special attention. Apply an eye cream or gel with soothing ingredients like aloe                  vera or cucumber extract to reduce puffiness and keep the area hydrated.

Lip Protection.  Don’t forget to protect your lips from the sun. Use a lip balm with SPF to prevent sunburn and keep your lips                              moisturised. Look for lip products with natural ingredients like shea butter or coconut oil for added hydration.  We are OBSESSED                    with our Lip Moisture Drench.

After-sun Care.  If you’ve been out in the sun for an extended period, make sure to soothe your skin afterward. Apply a cooling gel                    or aloe vera-based product to calm and hydrate your skin, providing relief from any potential sunburn.


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Lip Care that Delivers


Lip care that delivers – every time.  And wins awards!

The ingredients are luxurious and we believe we have produced possibly the most effective lip moisturiser ever!

The results speak for themselves.

Organic and Vegan (no bees wax here) – massive moisture, lip wrinkle and line diffusing properties. Sore, split lips comforted and healed.

Use regularly overnight for maximum moisture results ❤️

Check out our social media to see what our customers think!

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Stress Induced Acne

Are you one of the thousands that suffer from Stress induced acne? If so, please keep reading as our mineral makeup could really help.

Our minerals are so pure they can harbour no bacteria, and naturally heal the skin dermis. They don’t block pores, so your skin can breathe which means you can use makeup, confident that you are not causing more trauma to your delicate skin.

Check out our range of Foundation here.

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Our Multi-Use Green Tone Corrector

One of the things we are proud of here at EMM, is that our products often have more than one use!

For e.g. our Green Tone Corrector.

If you have widespread redness, (rosacea, windburn or sunburn), then this product will significantly reduce it and give you an even tone. Use on its own and as a base for a flawless, lasting foundation application on fair to medium complexions.

BUT did you know that is perfect for public speakers/teachers/performers and anyone who feels the flush sometimes? Just use under your usual makeup routine – think of it as a flushing suit of armour – working away to protect you from the embarrassing flush blush moments. This can’t be seen on the skin so it is a great tool to have in your kit even if you’re a not makeup lover!

I can think of so many times I would have loved a product like this when I was younger. Presentations, interviews – just provides that extra layer of confidence.

You can buy this product here