Our Story


The English Mineral Makeup Company was founded on the beliefs that you and your skin deserve the very best.

English Mineral makeup is a naturally created, cruelty-free, mineral make-up range, derived from highest quality, vegan friendly, no-nano technology minerals.
We think of our selves as green beauty suppliers, designing high performance natural cosmetics that deliver real results without toxins or a drop of synthetic chemical.

We focus on creating multi-tasking, long-lasting products that enhance, conceal, heal and protect the skin – naturally.
Suitable for absolutely everyone, English Mineral Makeup provides fully inclusive clean beauty, totally supporting your skin, planet and ethics.

We’ve brought together a gorgeous, high performance range of chemical free, multi award winning mineral cosmetics to enhance naturally, without any of the harsh ingredients that are often found in similar products, allowing you to be certain you have detoxified your makeup routine.

The brainchild of mother and daughter duo, Jeanette and Grace Burrows, The English Mineral Makeup Company combines the quality of luxury cosmetics with the highest quality 100% natural ingredients, to give a healthy, glowing and flawless finish with every use.


Jeanette and Grace needed high quality make-up that was enjoyable to use. They wanted something good enough to be traceless on older skin, softening fine lines, as well as gentle enough for young and problem skin.

Jeanette has a long background of experience in hair and beauty, heavily involved with naturally derived and organic colour systems and hair care. She desired a makeup that would blend away age-spots conceal her rosacea and thread veins and at the same time not cake or show up fine lines, with a superb finish.

While Grace has a keen interest in sustainability and natural skincare. She absolutely loves makeup and yet was unable to source that something ‘special ‘that would give her the durable cover she craved without caking, streaking, blocking pores or aggravating… they couldn’t find it and that’s how EMM was founded!

Together, we created a beautiful brand that has no compromise for quality or effectiveness, and is a genuinely clever and versatile performance makeup.