Classic Mineral Foundation – Pure, Clean, and Naturally Flawless
Our multi-award-winning Classic Foundation is 100% pure mineral makeup – completely clean, vegan, and kind to your skin. Made only from the highest-quality natural minerals, it nourishes while giving you a flawless, weightless finish. The coverage is excellent yet feels light, with a soft, dewy effect that helps blur fine lines and wrinkles for a naturally beautiful look.
We offer an extensive shade range – from the fairest tones to rich, deeper shades – across Warm, Beige, Cool, Gold, Olive, and Neutral undertones.
For very deep skin tones, our Ultimate Foundation range is specially designed to match even the most unique undertones.
Finding Your Perfect Shade
Choosing foundation starts with knowing your undertone (the natural hue beneath your skin’s surface). Don’t worry if you’re unsure – we make it easy.
Cool undertones – pink, red, or bluish hues; skin burns easily. (Look at Cool, Olive, or Neutral shades)
Warm undertones – yellow, peachy, or golden hues; skin tans easily. (Look at Warm, Beige, Olive, or Gold shades)
Neutral undertones – a balance of warm and cool tones; skin tans but may burn. (Look at Neutral, Beige, Olive, or Gold shades)
Tip: Check your wrist veins:
Blue or purple = Cool undertones
Green or olive = Warm undertones
Blue-green = Neutral undertones
Once you know your undertone, simply choose the depth of colour – from the fairest porcelain shades to deeper, richer tones.
Why Our Foundation is Different
Made with 100% pure, natural minerals, our foundation is free from irritants like artificial colours, mineral oils, perfumes, preservatives, and bismuth oxychloride. That means it’s gentle on your skin and packed with benefits:
Vegan with natural SPF 15 – protects from sun damage, pollution, and premature aging.
Non-comedogenic and chemical-free – won’t clog pores, cause breakouts, or trigger allergies. (No nano particles!)
Anti-inflammatory – calms acne, rosacea, eczema, and other sensitive skin conditions.
Naturally antibacterial – keeps your makeup fresher and free from harmful microbes.
Dermatologist-approved – safe to use after surgery, microdermabrasion, or chemical peels.
Pure minerals, pure confidence – your skin deserves nothing less.
Vegan and Organic 15gVol
Mica, Zinc Oxide, Silica, Boron Nitride, +/- CI77891, CI77491, CI77492, CI77499, CI77007, CI77288
NO Bismuth Oxychloride, Talc, Rice flour or Nano Particles or preservatives.
| Foundation Colour | Beige Fairest, Beige Neutral Light, Beige Real, Beige Deep, Beige Medium, Cool Light, Cool Medium, Cool Mellow, Cool Deep, Gold Fairest, Gold Rich, Gold Deep, Neutral Palest, Neutral Light, Neutral Deep, Olive Light, Olive Medium, Olive Deep, Warm Fair, Warm Light, Warm Neutral, Warm Medium, Warm Deep |
|---|---|
| Select a size | 15gVol Compact, 15gVol Refill |
8 reviews for Classic Foundation
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Ami –
Love this foundation, long lasting finish and natural look.also thank you for lots of help for you to choose my colour tone.
Shona –
great colour match and I love the packaging
mona –
absolutely my favourite ever foundation
gill –
I now never wear anything else on my skin. English Mineral Makeup is almost magical the way it blends and smooths my skin. Jeanette’s extensive knowledge of the way colour works on difficult skin tones like mine has revolutionised the way I view my face. I’m naturally very minimalist when it comes to makeup and this product is just perfect for a ‘put together’ but invisible look. I would give it six stars if I could.
Amy Tavernor (verified owner) –
I have been using EMM classic foundation for nearly 2 years now. I have always worn quite heavy makeup due to acne and a reddish complexion in places. Since simplifying my skincare routine and using EMM my complexion has cleared considerably. I find it very easy to apply and find it lasts throughout the day. So grateful for this product!!
Jeanette –
Yay! so glad to read this – thank you Amy!
ethnejferg (verified owner) –
What I like about the English Mineral Makeup is the company’s pursuit of natural products. Having had two facial operations, and healing up I’m very cautious as to what I can and will apply to my skin.
I especially like the classic foundation using a cool medium, and I love to use the kabuki brush..makes a great application.
Jeanette –
Thank you for your kind words – we are so pleased to have helped you.
Fiona L. –
This is my HOLY GRAIL foundation. It feels featherlight when applied, yet builds up to provide beautiful, even coverage that lasts all day. It’s like your skin—but way better. I wouldn’t use anything else now.
thebeautyspotnorthwich –
This mineral makeup foundation is a game changer and is a must have if you want a seamless complexion without the heavy feel.
As a celebrity makeup artist my clients love the feel of this product and how it looks. As my celebrity clients usually wear heavy makeup to make their skin perfect and flawless for HD TV, they all comment on how lightweight and breathable this foundation is but with a great full coverage which doesn’t wear off over time, even under hot stage lighting and under pressure whilst doing interviews. I use all of the products English Mineral Makeup Company have to offer in my pro kit, they last for ages and my clients all love them.
Jeanette (verified owner) –
Thank you so much for this incredible feedback! We’re truly honoured that our mineral foundation has become a must-have in your professional kit and is loved by your celebrity clients. Knowing that it performs flawlessly under studio lights and long filming days, while still feeling weightless and breathable, is exactly why we created it. Your words mean the world to us, and we’re so grateful you trust English Mineral Makeup to deliver natural, lasting beauty both on and off screen.