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Classic Foundation

(5 customer reviews)


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Our Multi award winning Classic Foundation is Vegan and 100% clean and pure, made only from top grade minerals that will nourish skin and provide a flawless look, naturally. It applies easily and feels weightless, while providing excellent coverage and leaving a “soft dewy focus” effect that helps blur fine lines and wrinkles.

Beautiful loose mineral foundation – outstanding coverage and a massive colour spectrum to choose from, fairest tones to deeper richer tones within the spectrums of Warm, Beige, Cool, Gold, Olive, Neutral.

If you’re looking for very deep dark tones then check out our special ‘Ultimate’ Foundation range, created to meet the needs of the difficult under and over tones of very dark skin.

To get your Foundation choice spot on you need to understand what undertone you have. Maybe you aren’t sure if you have warm or cool undertones. Perhaps you don’t even know what an undertone is. And guess what? That’s okay. We can help you figure it out.

There are 3 types of underlying colour: Cool, Warm and Neutral.
Cool = pink, red or bluish undertones – skin burns easily (look at Cool, Olive or Neutral shades)
Warm = yellow, peachy or golden undertones – skin tans easily. (look at Warm, Beige, Olive or Gold shades)
Neutral = olive or a mix of warm and cool undertones, this is you if your skin tans well but may burn, (look at Neutral Beige Olive and Gold shades).

Dont confuse Undertone with ‘Tone’
Tone is the skin colour on the surface. Undertone, is the hue that’s beneath that top layer. Like a secondary colour.

Your Wrists will hold the key
Your veins can help reveal what shade of makeup is best to wear. Blue or purple wrist veins indicate that you have cool undertones,
Green or olive will be warm, and blue-green veins indicate a neutral undertone.

Now you’re 75% there! Pick which colour group you need and then all you have to decide is your desired level from palest to deepest. Our range of colour starts at the lightest point. These ‘fairest’ tones are extremely light and perfect only for the palest of complexions.

Made with 100% pure mineral ingredients with no additives that cause skin irritation such as artificial / chemical colours, mineral oils, perfumes, preservative and man-made minerals such as bismuth oxychloride, our Mineral Foundation Makeup offers numerous benefits and advantages, in particular:

1. Vegan and with natural SPF 15, it offers protection from the harmful UV rays, wind, and free radicals, thus reduces the occurrence or symptoms of ageing skin

2. It is 100 % non-comedogenic, non-acnegenic, chemical free, and hypoallergenic – NO NANO PARTICLES!

3. Anti-inflammatory, perfect for skin disorders such as acne, breakouts, rosacea, eczcema, etc, helping the dermis to repair itself.

4. Our makeup holds no place for bacteria or microbes as pure minerals have anti-bacteria properties, thus less prone to contamination

5. Widely preferred and recommended by plastic surgeons and dermatologists, pure minerals can be used even after surgery, CST, microdermabrasion, and chemical peel as they are free from any types of skin allergens

Vegan and Organic 15gVol

Ingredients: Micas, Titanium dioxide (CI77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499) Silica, Ultramarine Blue (CI 770077), Chromium Oxide Green (CO 77288),

NO Bismuth Oxychloride, Talc, Rice flour or Nano Particles or preservatives.

5 reviews for Classic Foundation

  1. Ami

    Love this foundation, long lasting finish and natural look.also thank you for lots of help for you to choose my colour tone.

  2. Shona

    great colour match and I love the packaging

  3. mona

    absolutely my favourite ever foundation

  4. gill

    I now never wear anything else on my skin. English Mineral Makeup is almost magical the way it blends and smooths my skin. Jeanette’s extensive knowledge of the way colour works on difficult skin tones like mine has revolutionised the way I view my face. I’m naturally very minimalist when it comes to makeup and this product is just perfect for a ‘put together’ but invisible look. I would give it six stars if I could.

  5. Amy Tavernor (verified owner)

    I have been using EMM classic foundation for nearly 2 years now. I have always worn quite heavy makeup due to acne and a reddish complexion in places. Since simplifying my skincare routine and using EMM my complexion has cleared considerably. I find it very easy to apply and find it lasts throughout the day. So grateful for this product!!

5 Based On 5
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